Conducting market research on data points related to corneal blindness in China presented a unique challenge. Ewan’s solution involved meticulous data collection, avoiding duplication, and presenting the information in a uniform format. The client received precise data points within the timeline, paving the way for informed decision-making in their endeavors related to corneal blindness.
Corneal blindness is a condition being struck by folk all around the world. Our client required us to obtain certain data points regarding corneal blindness in China. Now these data points were very specific like Prevalence of corneal blindness in China (total number of patients, and as % of population). The major problem here was that there is no specific way or statistics available which can give the exact number of a certain data point which needs to be found out. Secondly the information which is available is scattered all over the place making it even tougher to navigate.
We created a team allotting them data points to work upon. We also made sure in this case that the information that is being obtained isn’t overlapping the existing one and making sure that duplication doesn’t persist. We obtained this information through calls in China and website information. We then merged this information into a collective file with a uniform formatting and alignment. Over the top we also translated the graphs or images which were there in every data point.
Our client was quite happy as they got the precise information on the data points they provided which eventually paved path to the next goal which they were going for after they obtained this information. They also got this information in a uniform formatting and alignment and within the timeline.
